Bad Call

What This Is

Bad Call is a paid decision intelligence publication. One issue per week. No filler, no volume strategy, no algorithmic optimization. The value is precision and point of view — not frequency or reach.

This policy governs the relationship between Bad Call and its subscribers. It sits alongside Substack’s platform-level terms, which apply to all publications hosted here. Where this document and Substack’s terms overlap, both apply.

Your Subscription

Bad Call is a paid publication. Subscribing gives you access to weekly issues, the full archive, and the comments section. It does not give you access to LFB Holdings for advisory, consulting, or strategic engagement. If that’s a conversation worth having, it will happen separately and on different terms through LFB Holdings.

Your subscription is personal. It is not transferable and not intended for organizational or team use. If you work inside an organization that would benefit from broader access, reach out directly.

Content Use

The analysis, frameworks, and writing in Bad Call are original work. Here’s where the lines are:

Forwarding: Passing a single issue to a colleague is fine. Systematic forwarding — distributing issues regularly to people who haven’t subscribed — is not. The signal quality of this publication depends in part on the integrity of the subscriber relationship. Undermining that undermines the product you’re paying for.

Excerpting: A sentence or a phrase, with clear attribution to Bad Call, is acceptable. Anything beyond that requires explicit permission. Contact RC directly before reproducing substantial portions of any issue in your own writing, presentations, or published work. Attribution alone is not sufficient for longer excerpts.

Reproduction: Do not reproduce full issues, in whole or in substantial part, in any format or on any platform. This applies regardless of whether attribution is provided.

If you’re uncertain whether a specific use is acceptable, ask first. The answer will be direct and fast.

The 30-Day Guarantee

If Bad Call isn’t what you expected, contact LFB Holdings directly within 30 days of your initial subscription and request a full refund. No elaborate justification required — a direct message is sufficient. After 30 days, all subscriptions are final.

This guarantee exists because the publication is confident enough in what it delivers to stand behind it. It is not an invitation to sample the archive and exit.

Comments

Bad Call operates an open comments section because the right conversation, among the right people, sharpens the thinking. That’s the standard comments are held to here — not engagement for its own sake, but analytical rigor in a room worth being in.

Four conduct standards apply, without exception:

No personal attacks or ad hominem. Disagree with the analysis. Disagree sharply if you have reason to. Attack the argument, not the person making it.

No self-promotion or solicitation. The comments section is not a distribution channel. Do not use it to promote your own work, products, services, or publication.

Stay on topic. Commentary should engage directly with the issue at hand. Tangential observations, general business commentary, and off-topic threads belong elsewhere.

No anonymous or pseudonymous posting. The analysis in Bad Call is attributed. Commentary should be too. If you wouldn’t put your name on it, don’t post it.

Violations will receive a single warning. A second violation results in removal from the publication without refund. LFB Holdings judgment on what constitutes a violation is final.

This isn’t a long list of rules designed to anticipate every possible infraction. It’s a short list of standards designed to keep the room worth being in. Subscribers who need more detailed guidance on what constitutes acceptable behavior have probably already answered their own question.